Andrew Srinarayan, MBA
Founder & CMO | digital, brand & multicultural marketing strategist
We live in a rapidly changing world which presents as many challenges as it does opportunities. The proliferation of new technologies and immigration have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve.
My mission at Stradigi is to harness new marketing technologies, strategies, deeper consumer insights, and processes to make marketing practices more productive and agile.
Being person of mixed ethnicity (my father is Indian and my mother Chinese-Malaysian) and having lived and worked in 3 continents, I’m also obsessed with multicultural consumer behaviour. This deepened with my MBA in International Marketing & Strategy and my work in multicultural marketing in Canada for over 10 years.
I led innovation in the multicultural marketing space with the creation of the award-winning WelcomePack Canada newcomer program which helped brands grow marketshare with new Canadians. On this platform, I partnered with leading brands including Unilever, Kellogg, Reckitt Benckiser, Smucker’s, McCormick, General Mills, General Motors, Ford, H&R Block, RBC, CIBC, Rogers, Bell, McMaster University, MoneyGram, among others, to achieve great results together.
As a diversity and digital marketing specialist, I bring insights into multicultural consumer behaviour, experience in marketing and strategy, coupled with my proficiency in a wide array of digital marketing platforms.
With advanced new learnings and certifications in digital marketing, analytics, automation, and artificial intelligence, I’m committed to innovative, game-changing approaches to marketing in the modern era.