Gaining customer attention and loyalty isn’t getting any easier, and traditional methods alone are no longer enough to achieve impactful results.
At Stradigi, we created a distinct marketing approach that blends together big data and creativity to bring you richer consumer insights and smarter engagement strategies that fuel brand growth.
Our services include marketing strategy consulting, digital campaign audit, design, and execution.
Titled “Modern Times,” the commercial celebrates the enduring importance of traditional values within South Asian and Chinese families, while highlighting the innovative features and convenience of the Kia Niro EV.
Using the popular expression, “Modern times, papa.” – a phrase that connects with audiences of all age groups – the story takes us on a journey around how things have changed in the family, with the wife and kids reiterating the now familiar mnemonic “Modern times, papa.”, to the husband/father who is inadvertently an early adopter and is shown stepping into his brand-new Niro EV.
The campaign also features a separate 15 second spot that flaunts a unique feature of the Niro EV. It has a plug-in port for small appliances, which means the target audience can partake in their beloved tea no matter where they are, when on the road.
This campaign won SILVER for Multicultural Online Film and BRONZE for Integrated Campaign at the #MarketingAwards2022.
Kia Seltos 2020 campaign wins BRONZE in the Multicultural Online Film category at the #MarketingAwards2021.
Our InsightsAI solution uses the power of AI, Machine Learning & Natural Multi-Language Understanding to unearth consumer insights from unstructured digital data.
Turn Canada's multicultural market opportunity into brand growth through our innovative engagement marketing platform - MyCanadianLife.
Delivering high return-on-ad-spend (ROAS) through cultural insights and leveraging the leading digital, social, and programmatic platforms across diverse consumer groups.
As an avid growth strategist, I’m passionate about leveraging insights and technology in creative and novel ways to drive transformative results for brands. I bring over 30 years of technology and marketing expertise across wide ranging domains.
After many years of industry experience, living and working in Asia, Europe, and North America, I realized there was a gap between how brands should be connecting with customers and the agility to do so given how quickly the consumers’ world is evolving. I was motivated to want more beyond traditional methods for the brands I served, which is why I created Stradigi.
As an avid growth strategist, I’m passionate about leveraging insights and technology in creative and novel ways to drive transformative results for brands. I bring over 30 years of technology and marketing expertise across wide ranging domains.
After many years of industry experience, living and working in Asia, Europe, and North America, I realized there was a gap between how brands should be connecting with customers and the agility to do so given how quickly the consumers’ world is evolving. I was motivated to want more beyond traditional methods for the brands I served, which is why I created Stradigi.
